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Ruta NL

For businesses

Advertise on Ruta NL

Introduce your business to Spanish speakers preparing their life in the Netherlands or already living there, right when they look for work, housing or deal with paperwork. With clearly identified, useful advertising that is never intrusive.

Request a proposalSee formats

What Ruta NL is

  • Free guides in Spanish and English about work, housing, paperwork and daily life in the Netherlands, linked to official sources.
  • Free tools with no sign-up: a job offer comparison tool, a payslip explainer and a rental offer analyzer.
  • A moderated community, an agency directory with public criteria and the map of our migration.

Who you reach

Spanish speakers interested in the Netherlands: people researching before they move, newcomers, and residents still sorting out work, housing, paperwork or the language. We speak to them in their language about what they need at each stage.

We do not publish audience figures yet: when they are representative we will share real, verifiable and dated figures.

Which businesses can work with us

  • Employment agencies and companies hiring legally in the Netherlands
  • Housing and accommodation with a contract and municipal registration
  • Regulated banking, insurance and financial services
  • Language schools and training
  • Advisory, administrative and legal services
  • Removals, transport and travel
  • Phone and internet
  • Shops and products for the community

What we do not accept

  • Charging workers to get a job or to sign up.
  • Accommodation without a contract or without the option to register.
  • Payday loans, gambling, speculative crypto-assets or easy-money promises.
  • Misleading ads, ads without an identifiable company or ads that imitate official bodies.

Proposed formats

All subject to availability and our approval. They always carry an “Advertisement” or “Sponsored” label.

Sponsored listing in directories

A highlighted, labelled presence in relevant directories, such as the agency directory. A sponsored listing is not a recommendation, certification or verification: it is kept distinct from listings checked by Ruta NL.

Subject to availability and approval

Contextual banner in guides

A discreet space within guides on work, housing or other topics related to what you offer. No pop-ups and no ads covering the content.

Subject to availability and approval

Sponsorship of useful content

You support a free guide or tool that helps the community. Ruta NL decides the content and the sponsorship is clearly shown.

Subject to availability and approval

Instagram or Facebook collaboration

Posts or stories on Ruta NL's social media, labelled as a paid partnership. They require a specific agreement.

Subject to availability and approval

Our commitments

  • All advertising is labelled “Advertisement” or “Sponsored”.
  • No pop-ups, no ads in private forms and no advertising inside community conversations.
  • No third-party advertising trackers: we do not follow people around the internet.
  • We never sell or share user data. No advertiser can access community profiles.
  • Information and tools for the community stay free.

How it works

  1. You request a proposal

    With a short form. You do not need an account and it commits you to nothing.

  2. We review the request

    We check the company (for example in the KvK business register) and whether it fits the community and these rules.

  3. We send you a proposal

    Format, placement, dates and price, tailored to you. We do not publish rates yet.

  4. Agreement and publication

    With a written agreement, the ad is published with its label. We may remove it if it stops meeting the rules.

Shall we talk?

Tell us what you want to promote and we will reply by email, with a proposal or with the reasons why it is not a fit.

Request a proposal

Prefer to write to us? Contact page.

Related

About Ruta NL

Employment agencies: how to check them

Legal information